New ideas for R & D and operation services of enterprise communication products
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Abstract:With the continuous development of cutting-edge technologies such as mobile Internet, big data, cloud computing, and artificial intelligence, service methods have also become very flat and fragmented. At the beginning of the interview, Dai Xiangbing f…
With the continuous development of cutting-edge technologies such as mobile Internet, big data, cloud computing, and artificial intelligence, service methods have also become very flat and fragmented. At the beginning of the interview, Dai Xiangbing first introduced the reasons for this phenomenon. This industry trend and changes in product form are inseparable from the background. The subversive changes in China began in 2006. The rise of smartphones has brought changes to the entire society, and at the same time brought flat and fragmented social organizations. This is a big trend and an evolution that has already evolved. Inevitable reality.
The development of the Internet in the past 20 years is mainly the development of the consumer Internet. Currently, China ’s consumer Internet is showing the trend of the BAT Three Kingdoms. Baidu ’s entry point is search, Tencent ’s entry point is instant messaging, and Ali ’s entry point is e-commerce. These companies have developed rapidly because they cater to changes in the entire society. Consumption upgrades are prone to change, and individual user groups are easily affected. Comparatively speaking, enterprises are not easy to be affected, because enterprises consume rationally, but under the premise of the country's promotion of Internet +, enterprises are also stepping up their transformation. Mr. Dai pointed out that when personal work and life are inseparable from mobile phones, enterprises have to switch to this aspect, and post-production communication services must also cater to such changes in enterprises.
Mr. Dai added: For enterprise communication products, the earliest marketing models in the ToB field were promoted offline, and this model is outdated. Under the current mainstream online promotion model, today's enterprises are more inclined to purchase accurate traffic from large Internet vendors that meets the application needs of the company's products. At the same time, enterprises also need to provide immediate processing capabilities. As for the direction of the product, to cater to the current user's usage habits, it is necessary to provide products and services that are immediately available and hot-loaded. This is a challenge for Youyin Communication, which is a big trend. The products and services provided by the three major operators are focused on personal business and standardized enterprise communications products. The advantage of Youyin Communication is that it can provide enterprises with more flexible enterprise communications products and services that can meet personalized needs.
"At the service level, in order to meet this flat and fragmented approach, enterprise communication services can be made mobile, such as the popular WeChat at the moment." According to the general manager, the version of Youyin WeChat self-service system The update speed is faster than the version of the WEB self-service system. Basically, a large new version will be launched in a quarter, and the update of the WEB self-service version is based on an annual unit. Considering from the usage, more than 80% of enterprise customers of Youyin Communication will use WeChat version of self-service, and less than 20% of customers use Web self-service, so it is necessary to increase investment in mobile terminal.
Based on this phenomenon, current or future-oriented enterprise communication systems need to be flexible, intelligent, and lightweight. Talking about the design direction of the enterprise communication system, Mr. Dai emphasized that almost all individuals and enterprises are using instant messaging. "I see a data that the number of mobile Internet users in China announced by the Ministry of Industry and Information Technology is close to 700 million. We are facing The characteristics of mobile Internet users determine that future-oriented enterprise communication systems must be multi-channel, multimedia, real-time and instant combination, and in addition, enterprise communication systems must be manageable. "
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